60 ChatGPT Prompts for Marketing to Get Better Results Faster

The difference between a mediocre AI output and a genuinely useful one is almost always the quality of the prompt. Vague instructions produce vague results. Specific, well-structured prompts produce work you can actually use. This collection of ChatGPT prompts for marketing is designed to give you starting points that are specific enough to generate real output — not generic advice, but prompts you can drop into any AI model and get something worth using. Each section covers a different area of marketing, from content creation to email campaigns, social media, SEO, paid advertising, and strategic planning.

The prompts are organised into six sections: content marketing, social media, email marketing, SEO and search, paid advertising, and marketing strategy and research.

Give the model context before you give it the task. Tell it who you are, who the audience is, what tone you need and what the output is for. “Write a LinkedIn post for a B2B SaaS company targeting HR directors, announcing a new onboarding feature, professional but approachable” will always beat “write a LinkedIn post about our new feature”. Assign a role before the task, iterate with follow-ups rather than starting over, and paste an example of what good looks like whenever you have one.

Two things to watch. Marketing output is the easiest place for a model to invent a statistic, a testimonial or a competitor claim that reads perfectly and is not true — several prompts below explicitly ask for placeholders instead, and anything factual needs checking before it ships. And run the same prompt across several AI models: a long-context model such as GPT-5.6 Sol holds a full brand brief across a session, but the model that writes the best ad copy is rarely the one that writes the best strategy document.

Best for blog posts, long-form content, thought leadership, content calendars and repurposing. Pair these with an AI blog writer once the outline is agreed.

1. The blog post outline

You are a content strategist for [company type] targeting [audience]. Write a detailed outline for a 1,500-word blog post on [topic]. Include a compelling headline, introduction hook, three main sections with subheadings, and a conclusion with a clear call to action.

2. The repurposing engine

Repurpose the following blog post into five different content formats: a LinkedIn article intro, a thread, an email newsletter summary, a short video script, and a carousel slide outline. [Paste blog post]

3. The content calendar

Generate a three-month content calendar for a [industry] brand targeting [audience]. Include two blog posts, four social posts, and one email newsletter per week. For each piece, include a working title, the primary keyword, and the intended call to action.

4. The thought leadership intro

Write a thought leadership article introduction of 200 words for a [job title] at a [company type], making the case for [bold or contrarian position]. The tone should be confident and direct, backed by reasoning rather than borrowed data.

5. The brand voice rewrite

You are editing a blog post for a [brand voice: conversational, authoritative, witty] brand. Rewrite the following paragraph to match that voice while preserving the key information. [Paste paragraph]

6. Ten blog ideas by search intent

Generate ten blog post ideas for a [industry] company that address the top questions and pain points of [target audience]. For each, include a title, a one-line description, and the search intent it targets — informational, navigational, or transactional.

7. The case study outline

Write a case study outline for a customer success story where [customer type] achieved [result] using [product or service]. Include customer background, challenge, solution, results with metrics, and a direct quote placeholder.

8. The pillar page outline

Create a pillar content page outline for the keyword [primary keyword]. Include a title, meta description, introduction, five main sections with H2 headings, suggested internal links, and an FAQ section with five questions.

9. The opening hook

Write a compelling hook for a blog post about [topic] that uses a surprising statistic, a counterintuitive claim, or a vivid scenario to grab attention in the first two sentences. Do not invent statistics — if you use one, mark it for me to verify.

10. The newsletter summary

Summarise the following article in three bullet points suitable for a “what we're reading” section of a B2B newsletter. Keep each bullet under 30 words and end with a one-line editorial take. [Paste article]

Best for platform-specific content, captions, engagement and building a consistent presence. A social media post generator handles the routine volume between these.

11. Five LinkedIn posts

Write five LinkedIn posts for a [job title] at a [company type] sharing their perspective on [industry trend]. Each should be 150 to 200 words, start with a strong hook, and end with a question that drives genuine comments rather than validation.

12. The explainer thread

Write a thread of eight to ten posts breaking down [complex topic] for [target audience]. Make it practical, use numbered points, and end with a call to action to follow or read more.

13. Three Instagram captions

Write three Instagram captions for a [product or service] launch targeting [audience]. One emotionally driven, one educational, one using humour. Include relevant hashtag suggestions for each.

14. The 30-day social plan

Create a 30-day social media content plan for a [brand type] across [platforms]. Include content pillars, post frequency, content types — video, carousel, static, text — and one sample post idea per day.

15. Comment response templates

Write five response templates for handling these comment types on social media: a complaint, a compliment, a pricing question, a feature request, and a negative review. Keep the tone [brand voice] and professional throughout.

16. The LinkedIn carousel

Write a LinkedIn carousel outline of ten slides on [topic] for [target audience]. Include a cover slide headline, eight information slides with a main point and supporting detail each, and a final call-to-action slide.

17. Ten content angles

Suggest ten content angles for a [brand type] on short-form video. For each, describe the format, the hook in the first three seconds, and why it would resonate with [target audience].

18. The post rewrite

Rewrite the following social media post to be more engaging. Improve the hook, make the body more specific, and strengthen the call to action. Keep it under 200 words. [Paste post]

19. The social proof post

Write a social proof post for [brand] featuring a customer success story. Include a headline, a two-sentence customer quote placeholder, the key result achieved, and a call to action. Keep it under 150 words.

20. Trend-led content ideas

Generate five content ideas that tap into current trends or cultural moments for a [brand type]. For each, explain the trend, the angle for the brand, the platform, and whether the brand has any genuine claim to comment on it.

Best for sequences, newsletters, subject lines and re-engagement. There is a fuller set of ChatGPT prompts for email marketing if email is your main channel, and an AI email writer for the everyday sends.

21. The welcome sequence

Write a five-email welcome sequence for new subscribers to a [brand type] list. Each email needs a subject line, preview text, a clear single goal — build trust, drive first purchase, introduce features — and a call to action. Space them over two weeks.

22. Ten subject lines

Write ten subject line variants for a [campaign type] targeting [audience]. Include a mix of curiosity, benefit-led, urgency, personalisation and question formats. Then rank your top three and say what each is betting the reader cares about.

23. The re-engagement email

Write a re-engagement email for subscribers who have not opened anything in 90 days. Use a subject line that acknowledges the gap honestly, a body that reminds them of the value on offer, and give them a clear choice: stay or unsubscribe. No guilt.

24. The abandoned cart sequence

Write a three-email abandoned cart sequence for a [product type] store. Email 1 one hour later: a low-pressure reminder. Email 2 at 24 hours: social proof addressing the most likely reason for abandoning. Email 3 at 72 hours: one specific reason to act now. No manufactured urgency.

25. The weekly newsletter

Write a weekly newsletter for a [brand type] including one curated insight, one original tip, one product highlight and one piece of social proof. Under 400 words total, tone [brand voice].

26. Direct versus narrative

Write two versions of the same promotional email for [product or offer] to [audience] — one direct and sales-led, one narrative and story-led. Then compare the opening line, body structure and call to action of each, and tell me which suits this audience better.

27. The post-purchase sequence

Write a post-purchase email sequence for a [product type]: order confirmation, shipping update, a product tips email on day three, a review request on day seven, and a cross-sell on day fourteen. Do not ask for the second purchase before the customer has had time to get value from the first.

28. The email teardown

Rewrite the following email to improve opens and click-throughs. Identify the weakest elements first and explain each change you make. [Paste email]

29. The cold outreach email

Write a cold outreach email from a [company type] to a [prospect type] to book a 20-minute call. Under 150 words, personalised opening, focused on one specific pain point, low-friction ask. Make sure it complies with the consent rules that apply in [market].

30. Three segment variants

Write three segmented variants of the same campaign for: new customers under 30 days, lapsed customers at 90-plus days, and loyal customers with five or more purchases. Each should reference their actual relationship with the brand rather than swapping a single word.

Best for: keyword research support, meta copy, on-page optimisation, search intent mapping, and content briefs.

31. Long-tail keyword ideas

Generate 20 long-tail keyword ideas for a [business type] targeting [audience]. For each, identify the search intent and suggest the content format that matches it. Treat these as candidates to validate in a keyword tool, not as volume estimates.

32. Title tag and meta description

Write an optimised title tag and meta description for a page targeting [keyword]. Title under 60 characters with the keyword near the front; description under 155 characters with a clear benefit and a call to action.

33. The SEO content brief

Write a detailed SEO content brief for [keyword]. Include target audience, search intent, recommended word count, H1, H2 structure, semantically related terms to include, internal link suggestions, and FAQ questions.

34. The on-page audit

Analyse the following page for on-page SEO improvements. Identify issues with title tags, headings, keyword usage, internal linking and readability, and give a specific recommendation for each. [Paste page content]

35. The FAQ section

Write an FAQ section for a page targeting [keyword]. Eight questions matching common search queries, answers of 50 to 80 words each, structured so each answer stands alone as a complete response.

36. The topic cluster map

Create a topic cluster map around the pillar keyword [keyword]. List ten supporting cluster topics, the relationship between each and the pillar, and the recommended internal linking structure between them.

37. Schema markup

Recommend the appropriate schema type for a page about [topic] — FAQ, HowTo, Article or another — explain why, and provide the JSON-LD structure. Then tell me which properties are required versus optional so I can validate it before deploying.

38. The content gap analysis

Here are the pages currently ranking for [keyword]: [paste the titles and a summary of each]. Identify what they all cover, what none of them cover, and which gap is genuinely worth filling rather than simply unaddressed. Work only from what I have given you.

39. The readability rewrite

Rewrite the following paragraph to be more readable. Improve sentence structure, use [keyword] naturally rather than forcing it, add a transition to the next section, and reduce passive voice. [Paste paragraph]

40. The SEO introduction

Write an introduction for a blog post targeting [keyword]. Hook the reader, establish the problem, promise the solution, and include the keyword naturally within the first 100 words without making the sentence awkward.

Best for search and social ad copy, testing frameworks, landing pages and campaign messaging. An AI ad copy generator covers the variant volume once the angles are decided.

41. Google Search ad variants

Write three Google Search ad variations for [product or service] targeting [keyword]. Each needs three headlines of 30 characters and a description of 90 characters. Focus each on a different angle: benefit, urgency, and social proof. Check the character counts.

42. Five paid social angles

Write five paid social ad copy variations for [product or service] targeting [audience]. Each should test a different creative angle: problem-solution, testimonial, curiosity gap, direct offer, and lifestyle aspiration.

43. The landing page

Write a landing page for [product or service] targeting [audience]. Include headline, subheadline, three key benefits, a social proof section, an objection-handling paragraph, and a call-to-action button. Under 500 words. Do not invent testimonials or statistics — mark placeholders.

44. The A/B testing framework

Create an A/B testing framework for a paid campaign promoting [product or offer]. Identify the three elements worth testing first, write two variants of each, and explain what a winning result would look like. Then tell me roughly what traffic volume I need before a result means anything.

45. The retargeting sequence

Write a retargeting ad sequence for visitors who reached [page type] but did not convert. Three copy variants: days 1 to 3 as a reminder, days 4 to 7 with social proof, days 8 to 14 handling the most likely objection.

46. Pre-roll video scripts

Write pre-roll video scripts at 15 and 30 seconds for [product or service]. The 15-second version must land the core message before the skip point. The 30-second version should hook, elaborate and close. Write both to be spoken aloud.

47. The ad copy teardown

Analyse the following ad copy and identify weaknesses in the headline, body and call to action. Rewrite each element and explain the reasoning behind every change. [Paste ad copy]

48. The B2B sponsored post

Write a sponsored post for a [B2B product or service] targeting [job title] at [company size]. Highlight one specific business outcome, include a proof point, and drive to [landing page type]. Mark any statistic as a placeholder for me to verify.

49. Creator-style ad scripts

Write creator-style ad scripts for three different customer personas who use [product]. Each should reference a specific pain point, describe the result, and end with a natural recommendation. These are scripts for a paid creator to adapt in their own words, and the ad must be disclosed as paid.

50. The messaging hierarchy

Generate a messaging hierarchy for a [product or service] launch. Include the primary message — the one thing the audience should take away — three supporting messages, two proof points for each, and the emotional and rational benefit of each.

Best for audience research, competitive analysis, positioning, campaign planning and strategy documents. These are the prompts where an unverified assumption does the most damage, so several of them ask the model to separate what you told it from what it is inferring. For work beyond marketing, there is a wider collection of ChatGPT prompts.

51. The customer persona

Build a customer persona for [product or service] targeting [description]. Include goals, frustrations, where they get information, objections to purchase, and the message most likely to resonate. Then mark which parts are grounded in what I told you and which are your assumptions to validate with real research.

52. The SWOT analysis

Conduct a SWOT analysis for a [business type] entering [market]. Be specific and actionable rather than generic, and for each weakness and threat suggest a mitigation. Flag anything you are inferring rather than working from what I gave you.

53. The positioning statement

Write a positioning statement for [brand or product] using this frame: for [target audience] who [problem or need], [name] is the [category] that [key benefit] because [reason to believe]. Then write two alternative versions taking a different angle on the same truth.

54. The go-to-market plan

Create a go-to-market plan for launching [product] in [market]. Include target audience, key channels, an eight-week timeline, key messages, success metrics, and budget allocation by channel. Tell me which assumption in this plan is most likely to be wrong.

55. Channel selection

Identify the top five marketing channels for a [business type] at [stage] with [budget range]. For each, explain the expected time to results, the resources required, and the metric that indicates it is working. Then name the channel most people in this position waste money on.

56. The competitor analysis

Here is what I have gathered about [competitor]: [paste their site copy, social posts, positioning]. Identify their apparent positioning, content strategy and key messages, and what gap a challenger could exploit. Work only from what I have supplied and mark anything you are inferring.

57. The creative brief

Write a creative brief for a [campaign type] for [brand]. Include the objective, target audience, the key insight, the single-minded proposition, mandatory inclusions, tone of voice, and success metrics. Then flag anything in my input that is too vague to design against.

58. Survey questions

Generate ten survey questions to understand how [target audience] decides to buy [product or service]. Mix open and closed questions, explain what insight each is designed to surface, and flag any question that is leading or double-barrelled.

59. The 90-day plan

Write a 90-day marketing plan for a [business type] with [budget]. Include monthly goals, the primary channel focus, weekly activities, and how success is measured at the end of each month. Then tell me what to cut first if the budget halves.

60. The strategy review

You are a senior marketing consultant reviewing this strategy. Identify the three biggest strategic risks, three missed opportunities, and five specific recommendations. Be direct rather than diplomatic, and name the assumption the whole plan rests on. [Paste strategy document]

Marketing runs the same prompts every week with different inputs, which makes them worth saving properly. Keep your brand context — voice, audience, positioning — alongside the prompts you rely on, so every session starts from your situation rather than a blank brief, and share the set with whoever else writes for the brand.

Start with prompt 60, the strategy review, on whatever plan you are currently working to. A direct critique of the plan you already have tends to change the next quarter more than any individual piece of content will.