25 Claude Prompts for SEO to Boost Rankings

Most content never ranks. It is published, shared once and forgotten — not because the quality is poor, but because the SEO thinking behind it is absent or superficial. The right Claude prompts for SEO give you a systematic approach to every layer of search, from keyword strategy to on-page detail to performance reviews, so every page is built to rank from the first word.

Below are 25 prompts in five stages: keyword and content strategy, content creation, on-page optimisation, internal links and technical SEO, and measurement and refreshes. They are written for Claude but work in any AI chatbot.

SEO rewards systematic thinking, and Claude can apply that thinking consistently across every page. Get the best results by:

• Giving real context: your site, audience, authority level and competitors
• Pasting your own data: exports from Search Console, analytics or a crawler, rather than asking Claude to guess
• Asking for specific fixes: exact titles, headings and anchor text instead of general advice
• Verifying with real tools: Claude has no live search data, so check volumes, difficulty and rankings in your SEO tools

For strategy and long-form briefs, Claude Sonnet 5 is a strong default because it reasons carefully and follows detailed structures.

Five prompts for deciding what to target and why. For a deeper set focused only on discovery and prioritisation, see our Claude prompts for SEO keyword research.

1. Keyword research strategist

Help me develop a keyword strategy for [describe your business or site]. Audience: [describe]. Site age or authority: [new / established / rough DA]. Top 3 competitors: [name them]. For my primary topic of [X], identify the head keyword and its intent, 5 long-tail variations with lower competition, 3 question-based keywords, likely gaps my competitors cover that I do not, and a priority order starting with quick wins for my site. Treat every keyword as a candidate for me to check in an SEO tool.

2. Search intent classifier

Classify these keywords by search intent — informational, commercial, transactional or navigational: [list]. For each, recommend the page type most likely to satisfy it and flag any keyword with mixed intent that needs a closer look at the live results.

3. Topic cluster architect

Design a topic cluster for [main topic] on a site about [niche]. Include the pillar page concept and its main sections, 8–10 cluster pages each with a long-tail target and angle, how they should link to the pillar and each other, the order to create them in, and one gap competitors are not covering well.

4. SERP competitive analyser

Here are the top 3 ranking pages for [keyword]: [describe each — type, length, angle, strengths and weaknesses]. My site and resources: [describe]. What do they have in common, where are they weak, what angle could I use to differentiate, what quality gap must I close, and should I target this keyword or a more specific long-tail variation?

5. Content gap finder

Here is a list of my existing pages and their target keywords: [paste]. Here are topics my competitors cover: [paste]. Identify the most valuable topics I am missing, group them by intent, and suggest which three to create first.

Start with quick wins rather than head terms — topical authority builds from the pages you can actually rank. If your team works in ChatGPT, our ChatGPT prompts for SEO cover the same ground.

Five prompts for writing content that matches search intent and shows real expertise. The AI blog writer can speed up a first draft once the brief is ready.

6. Content brief builder

Build an SEO content brief for the keyword [keyword] on a site about [describe]. Include the primary intent, recommended content type, a word count range, a suggested H1 and 5–7 H2s, 10 related terms to include naturally, questions to answer, what top-ranking content typically covers that I must not omit, and anchor text for links to 2 related pages on my site.

7. Experience-led section writer

Write the section ‘[H2 heading]’ for an article on [topic], using my notes and first-hand experience: [paste]. Keep my examples and opinions, answer the question directly in the first two sentences, and mark any claim that needs a source.

8. Featured snippet answer

Write a 40–60 word answer to the question ‘[question]’ that could win a featured snippet, followed by a short list or table version if the query suits one.

9. Related questions writer

Here are the questions people also ask about [topic]: [paste from the search results]. Write a concise, accurate answer to each that I can work into the article, and tell me which ones deserve their own section.

10. E-E-A-T review

Review this article for experience, expertise, authoritativeness and trustworthiness: [paste]. Point out where it reads as generic, where first-hand examples or data would help, which claims need sources and what an author bio should include.

Your own experience is what makes content rank and stay ranked, so keep it at the centre of every draft. The AI rewording tool helps smooth sections that read awkwardly without losing your voice.

Five prompts for polishing a page before it goes live. Claude Haiku 4.5 is quick for batches of titles, metas and alt text.

11. On-page SEO optimiser

Audit this content for the keyword [keyword]: [paste]. Check the title tag, H1 and header structure, keyword use in the first 100 words, missing related terms and internal linking opportunities. Write an optimised meta description under 155 characters and give specific fixes, not general advice.

12. Meta title and description factory

For each page — [list pages with keyword and one-line description] — write three title tags under 60 characters (curiosity, benefit and keyword-forward) and one meta description under 155 characters with a clear value proposition. No clickbait.

13. Heading structure fixer

Here are the headings from my article: [paste H1–H3]. Check the hierarchy, flag vague or duplicated headings, and rewrite them so each clearly describes its section and supports the target keyword [keyword] naturally.

14. Image alt text and file names

Here are the images in my article and what each shows: [list]. Write descriptive, accessible alt text for each and an SEO-friendly file name, using the keyword only where it genuinely describes the image.

15. Schema markup planner

My site is a [type of site] with these main page types: [list]. For each, recommend the most valuable schema type, the rich result it may unlock, the required properties and the implementation effort, and tell me which one to add first. Remind me to validate the markup with a testing tool.

Titles and metas are your first impression in search, so run prompt 12 on every page that gets impressions but few clicks. Before publishing, a pass with the AI grammar checker catches small errors that hurt trust.

Five prompts for the structure behind your content. DeepSeek V4 Pro is useful for working through large crawl exports methodically.

16. Internal linking strategist

Build an internal linking plan for [page, target keyword and summary]. Related pages: [list with their keywords]. Tell me which pages should link to it and with what anchor text, which pages it should link out to, how to vary anchors to avoid over-optimisation, and the single most valuable link I could add today.

17. Keyword cannibalisation checker

Here are pages on my site and the queries each ranks for: [paste]. Identify pages competing for the same intent, and for each group recommend whether to merge, redirect, differentiate or re-target, with the reasoning.

18. Site structure and URLs

Here is my current site structure and URL pattern: [describe]. Suggest a clearer hierarchy, URL conventions and breadcrumb structure, and list any changes that would need redirects so I can plan them carefully.

19. Technical audit triage

Here is a summary of issues from my site crawl: [paste — broken links, redirects, duplicate titles, slow pages, noindex tags, etc.]. Group them by severity and SEO impact, explain each in plain language and give me a prioritised fix list I can hand to a developer.

20. Link-building outreach email

Write a short, personal outreach email to [site or author] suggesting my resource [describe] as a useful addition to their page [describe]. Explain the genuine value to their readers, keep it under 120 words and avoid anything that sounds like a mass template.

Plan redirects carefully before changing any URL, and test fixes on a staging site where you can. For outreach and follow-ups at scale, the AI email writer helps you personalise each message.

Five prompts for turning your data into the next round of improvements. Gemini 3 Pro can handle large Search Console exports in one conversation.

21. SEO performance analyst

Here is my data: organic sessions for the last 90 days [X], top 5 pages with traffic and position [list], pages in positions 4–15 [list] and pages that recently dropped [list]. Give me the most valuable opportunity, the pages closest to page one, the likely causes of any drops, three actions for the next 30 days and one metric I should start tracking.

22. Content refresh planner

Plan a refresh for [URL and keyword]. Situation: [position, traffic trend, last update]. Content: [paste or summarise]. Tell me whether it needs a light update or a rewrite, which sections are likely holding it back, new angles or intent shifts to cover, on-page elements to update, and whether a new page would be a better investment.

23. Click-through rate improver

Here are queries and pages with high impressions but low click-through rate: [paste]. For each, suggest why searchers may be skipping it and write a new title and meta description to test.

24. Ranking drop investigator

My traffic dropped around [date]. Here is what changed on my site and what I see in my data: [describe]. List the possible causes — technical, content, competition or a search update — and the checks I should run to confirm each. Do not assume the cause without evidence.

25. Monthly SEO report

Turn this month’s SEO data — [paste] — into a one-page report for [audience]: headline results, wins, issues, what we did, what we plan next and the one decision we need from them.

Pages in positions 4–15 are usually the best return on effort, so check them first every month. For deeper analysis of your exports, our ChatGPT prompts for data analysis work just as well in Claude.

Chat Smith brings Claude together with GPT, Gemini, Grok and DeepSeek in one app. Save your brief, audit and reporting prompts as templates, run the same keyword question across models to compare their reasoning, and share your prompt library with writers and freelancers.

SEO compounds when it is systematic. For promoting the content once it ranks, see our ChatGPT prompts for marketing and Claude prompts for social media.