30 Claude Prompts for Social Media Growth & Engagement

Most social media content is produced reactively — whatever fills the slot, assembled in fifteen minutes before posting. The result is an account that posts regularly without growing. The right Claude prompts for social media replace reactive posting with deliberate strategy: platform-native content, a consistent voice and a presence that turns into a real audience.

Below are 30 prompts organised by platform and task: strategy and voice, LinkedIn, Instagram, TikTok and X, and community, repurposing and analytics. They are written for Claude but work in any AI chat.

Claude follows detailed instructions closely, so give it:

• The platform: each one has its own length, tone and format
• Your voice: a few traits or, better, two or three posts that sound like you
• The goal: reach, engagement, followers, clicks or sales
• Real examples: paste your best posts or metrics so the output fits your account

Model choice matters too. Claude Sonnet 5 tends to write natural, human-sounding posts, and Claude Sonnet 4.6 is dependable for quick drafts and variations.

Growth is a strategy problem before it is a consistency problem. The AI idea generator helps you widen your list of topics, and Gemini 3 Pro can audit a long list of past posts in one go.

1. Social media strategy builder

Build a social media strategy for [brand or person] in [niche]. Define why anyone should follow, the value we deliver reliably, the two platforms to focus on first, content pillars, posting frequency and the one metric to track for the next 90 days.

2. Content calendar architect

Create a four-week content calendar for [brand] on [platforms]. For each post, give the date, platform, pillar, format, hook and CTA, balancing education, entertainment, community and promotion.

3. Brand voice and tone guide

Here are three posts that sound like us: [paste]. Build a social media voice guide with four traits, words we use and avoid, how the tone changes by platform, and a before-and-after rewrite example.

4. Social media audit

Here are our last 20 posts with their metrics: [paste]. Audit what is working and what is not, identify patterns in topics, formats and hooks, and create a 30-day improvement plan.

5. Content pillars

Define four content pillars for [brand] that connect our audience’s interests — [describe] — with our business goal — [describe]. Give each pillar a purpose and five post ideas.

6. Follower persona

Describe the ideal follower for [brand] on social media: what they struggle with, what they save and share, who else they follow and the kind of post that makes them comment.

LinkedIn rewards specific insight and genuine stories. Draft quick posts with the social media post generator, and use GPT-6 Astra when you want a structured document or carousel plan.

7. Thought leadership post

Write a LinkedIn post sharing my point of view on [topic]. Open with a specific, slightly contrarian insight, back it with one experience or data point, give a practical takeaway and end with a question. Keep it under 250 words in short paragraphs, with no hashtags in the body.

8. Personal story post

Turn this experience into a LinkedIn story post: [describe]. Structure it as a moment, a challenge, what I did and what I learned, without it sounding like a humblebrag.

9. Document carousel

Plan an eight-slide LinkedIn document post on [topic]: a strong cover slide, one idea per slide and a final slide with a takeaway and CTA.

10. Daily comment routine

Suggest a 15-minute daily LinkedIn comment routine for a [role]. Include which kinds of posts to comment on, how to write a comment that adds value, and three example comments on [topic].

11. Headline and About section

Rewrite my LinkedIn headline and About section based on this background: [paste]. Make the headline clear about who I help and how, and keep the About section under 250 words with a clear call to action.

12. Company page announcement

Write a LinkedIn company page post announcing [news] for [company]. Lead with what it means for customers, keep it under 150 words and include one clear next step.

Instagram is visual first, so pair every caption with a strong image. Draft captions quickly with the Instagram caption generator and create matching visuals with Nano Banana Pro.

13. Platform-native captions

Write three Instagram captions for a post showing [describe image]: a short one, a storytelling one and a list-style one, each with a strong first line, a CTA and 5–8 relevant hashtags.

14. Carousel script

Write the script for a 10-slide Instagram carousel teaching [topic]. Slide 1 is a hook, slides 2–9 give one clear point each, and slide 10 is a summary with a save or share prompt.

15. Reels script

Write a 30-second Instagram Reels script about [topic], with a hook in the first two seconds, three quick beats, on-screen text and a CTA, formatted as a table.

16. Stories sequence

Plan a five-frame Instagram Stories sequence for [goal]. Describe each frame, its text and which sticker to use — poll, quiz, question or link.

17. Instagram bio

Write five Instagram bio options for [brand or person], each under 150 characters, explaining who we help, what makes us different and what to do next.

18. Hashtag sets

Suggest three sets of 10 hashtags for posts about [topic] — broad, niche and community-specific — and explain how to rotate them.

Short-form and text-first platforms live or die on the first line. Grok 4.5 is handy for punchy X threads, and Claude Haiku 4.5 is quick for rounds of hooks.

19. Viral hook generator

Write 15 hooks for short-form videos about [topic] using five formats — bold claim, question, mistake, number and before-and-after. Keep each under 10 words and mark the three strongest.

20. TikTok script

Write a 45-second TikTok script about [topic] in a [tone] voice. Include the hook, three beats, on-screen captions and a question at the end that invites comments.

21. X thread

Turn this idea into an X thread of 7–9 posts: [idea]. Start with a hook that promises a clear payoff, keep one idea per post and end with a summary and a follow prompt.

22. Threads conversation starters

Write five short, conversational Threads posts about [topic] that invite replies. Keep each under 300 characters and make them sound like a person, not a brand.

23. Facebook group post

Write a post for a Facebook group about [topic] that starts a genuine discussion. Share a short personal angle, ask an open question and avoid sounding promotional.

24. Trend adaptation

This trend is popular on [platform]: [describe]. Suggest three ways [brand] could join in that fit our voice, and say whether the trend is a good fit or too risky for us.

Community and data turn followers into an audience. The AI article summarizer condenses long content before you repurpose it, DeepSeek V4 Pro helps you work through analytics, and Gemini 3.5 Flash is fast for batches of replies.

25. Community response writer

Write reply templates for common comments on our posts: praise, questions, complaints, disagreement and spam. Keep the tone [describe] and each reply under 30 words, and note when to move a conversation to DMs.

26. Content repurposing machine

Repurpose this [blog post / video / podcast] into a week of social content: [paste]. Create a LinkedIn post, an Instagram carousel outline, an X thread, two short-video hooks and three quote posts, adapting the tone for each platform.

27. DM reply templates

Write DM reply templates for common messages: pricing questions, collaboration requests, support issues and fan messages. Keep each friendly and on-brand.

28. UGC request post

Write a post inviting followers to share how they use [product] with [hashtag], explaining what they get in return and how to take part.

29. Analytics interpreter

Here are our social analytics for the last month: [paste reach, engagement, saves, shares and follower growth]. Explain what they mean in plain language, what is driving the results and three changes for next month.

30. Monthly social report

Turn these results into a one-page monthly social media report for [manager or client]: [paste]. Lead with three takeaways, show growth by platform, and highlight the best post and why it worked.

Chat Smith gives you Claude alongside GPT, Gemini, Grok and DeepSeek, plus image models, in one app. Plan, write and design posts in the same place, and save your best prompts as templates for every platform.

AI speeds up content creation, but real growth comes from showing up consistently and talking with your audience. Use these prompts to spend less time on first drafts and more time on connection.