36 Claude Prompts for Marketing That Actually Convert

Claude has become a go-to tool for marketers, copywriters and brand strategists who want to move faster without losing quality. The right Claude prompts for marketing turn it into a reliable partner for brand voice, social posts, email sequences, ad copy, SEO content and full campaigns.

Below are 36 prompts across six areas of marketing. They are written for Claude but work in any AI chatbot — fill in the brackets with real detail about your brand, audience and offer.

Claude follows detailed instructions closely, so the more context you give, the better the copy. Include:

• Audience and offer: who you are selling to, what you sell and why it matters to them
• Brand voice: a few adjectives and, ideally, a sample of copy you like
• Channel rules: platform, character limits and the action you want people to take
• Structure: wrap context in simple tags such as <brand> or <samples> so Claude can separate it from the task

Model choice matters too. Claude Sonnet 5 tends to be strongest for nuanced copy and brand voice, while Claude Sonnet 4.6 is a dependable choice for everyday drafting.

Everything else gets easier once your voice and messaging are clear. For quick tagline ideas, the AI slogan generator is a useful starting point before you refine the options with Claude.

1. Brand voice guide

<brand>[Name, product, audience]</brand> <samples>[Paste 2–3 pieces of copy you like]</samples> Based on these, define our brand voice in four traits. For each, give a ‘we are / we are not’ pair, one on-voice line and one off-voice line. Finish with a short voice guide I can paste into future prompts.

2. Messaging framework

Create a messaging framework for [brand]: one core message, three supporting pillars with two proof points each, and a one-sentence version of the core message for each of these audiences: [segments].

3. Value proposition options

Write five value proposition options for [product] aimed at [audience]. Each should have a headline under 10 words and a one-sentence subheadline. Lead with the outcome, not the feature, and avoid buzzwords.

4. Customer language mining

Here are customer reviews and comments: [paste]. Extract the exact phrases customers use to describe their problem and the result they got, group them by theme, and suggest where each phrase could be used in our marketing.

5. Tagline shortlist

Write 15 tagline options for [brand] in our voice: [describe]. Mix benefit, emotion and wordplay, keep each under eight words, and mark the three most memorable.

6. Tone-by-channel guide

Show how our voice — [describe] — should adapt across the website, social media, email, ads and customer support. Give one example line per channel and one thing to avoid.

Social content needs strong hooks and steady volume. Pair these prompts with the social media post generator and the Instagram caption generator for quick drafts, and create matching visuals with Nano Banana Pro.

7. Scroll-stopping hooks

Write 15 opening hooks for social posts about [topic] for [audience]. Mix bold claims, questions, surprising stats (marked for me to verify), common mistakes and before-and-after framing. Keep each under 12 words.

8. LinkedIn post

Write a LinkedIn post for [brand or founder] about [topic]. Open with a hook that is not a cliché, tell one specific story, share one lesson and end with a question. Keep it under 200 words in short paragraphs, with no hashtags in the body.

9. Instagram carousel

Plan a seven-slide Instagram carousel teaching [topic]. Give the headline and body text for each slide, a strong cover slide, and a final slide with a CTA to [action].

10. Short-form video script

Write a 30-second TikTok or Reels script for [product]. Include a hook in the first two seconds, three quick beats, on-screen text and a CTA. Format it as a table with time, visual and voiceover.

11. Two-week social calendar

Create a two-week social media calendar for [brand] on [platforms]. For each day, give the post type, topic, hook and CTA, balancing education, entertainment, community and promotion.

12. Comment reply templates

Write friendly, on-brand reply templates for common social comments about [brand]: praise, a question about price, a complaint, a feature request and a negative review. Keep each under 40 words.

Email rewards structure and consistency. Draft individual messages with the AI email writer, and try Grok 4.5 when you want punchier, less formal subject lines.

13. Subject lines with preview text

Write 12 subject lines for an email about [topic] to [audience]. Mix curiosity, benefit, urgency and personalisation, keep each under 45 characters, and add a preview text for each.

14. Welcome drip sequence

Build a five-email welcome sequence for new subscribers to [brand]. Goal: [first purchase / activation]. For each email, give the send day, subject line, key message, body copy and one CTA, and make each email build on the last.

15. Promotional email

Write a promotional email for [offer] ending on [date]. Lead with the benefit, explain the offer in two lines, add one line of social proof and a single CTA. Include a shorter last-chance version to send on the final day.

16. Re-engagement email

Write a re-engagement email for subscribers who have not opened in [time period]. Be honest and light, remind them what they signed up for, and give a clear choice to stay or unsubscribe.

17. Monthly newsletter

Write this month’s newsletter for [brand] on [theme]: a short personal intro, one main story, three quick tips or links and one CTA. Keep it under 400 words in our voice: [describe].

18. Post-purchase sequence

Write a three-email post-purchase sequence for [product]: a thank-you with setup tips, a check-in with a how-to, and a review or referral request. Keep each under 150 words.

Ads and landing pages are where copy drives revenue most directly. The AI ad copy generator covers quick variations, and running the same brief through GPT-6 Astra gives you a second set of angles to test.

19. Paid social ad variations

Write six ad variations for [product] on [Meta / Google / LinkedIn]. Audience: [describe]. Use a different angle for each — pain, outcome, social proof, curiosity, urgency and objection-busting. Include a headline, primary text and CTA, and respect the character limits.

20. Responsive search ad

Write a responsive search ad for [keyword]: 15 headlines under 30 characters and 4 descriptions under 90 characters. Include the keyword in several headlines, a clear benefit and a CTA.

21. Landing page copy

Write landing page copy for [product or offer]: a hero headline and subheadline, three benefit sections, social proof, an objection-handling section and a closing CTA. Keep it skimmable and in our voice.

22. Landing page critique

Review this landing page copy as a conversion copywriter: [paste]. Score the headline, clarity, proof, CTA and objection handling out of 10, then rewrite the three weakest parts.

23. Honest offer framing

Help me frame this offer so it feels compelling but honest: [describe offer and price]. Suggest a headline, a value stack, a guarantee idea, and urgency or scarcity that is genuine rather than fake.

24. A/B test ideas

Suggest eight A/B tests for our [ad / landing page / email] to improve [metric]. For each, give the hypothesis, what changes, the expected impact and the effort, ranked by priority.

Content marketing compounds over time. Turn briefs into full drafts with the AI blog writer, and use Gemini 3 Pro when you need to analyse long competitor articles or research.

25. SEO blog brief

Create an SEO brief for an article targeting [keyword]. Include the search intent, a title under 60 characters, a meta description, an H2/H3 outline, the questions to answer and ideas for internal links.

26. Topic cluster plan

Build a topic cluster for [core topic] with one pillar page and 10 supporting articles. Give the target keyword and search intent for each, and show how they should link together.

27. Product description

Write a product description for [product] in our voice. Features: [list]. Turn each feature into a benefit, open with the main outcome, and end by answering the biggest buying objection. Give a short and a long version.

28. Customer case study

Turn these results into a customer case study: [paste notes]. Use a challenge, solution and results structure, include specific numbers and a placeholder for a customer quote, and keep it under 500 words.

29. Fair comparison page

Write a fair comparison page of [our product] versus [type of alternative]. Include who each option is best for, a comparison table and a clear recommendation, without making claims about competitors that we cannot support.

30. Lead magnet idea

Suggest five lead magnet ideas for [audience] that would attract qualified leads for [product]. Pick the strongest, outline it, and write a landing page headline and three benefit bullets for it.

Campaigns tie everything together. Gemini 3.5 Flash is fast for brainstorming campaign concepts, and DeepSeek V4 Pro is useful for working through performance numbers step by step.

31. Campaign concepts

Generate five campaign concepts for [goal] for [brand]. For each, give a name, the big idea, the emotional hook, the main channels and one hero asset. Make them genuinely different from each other.

32. Product launch plan

Create a launch plan for [product]: two weeks of pre-launch teasers, launch-day activities across channels and the first two weeks after launch. Include owners and key messages.

33. Seasonal campaign

Plan a [holiday or season] campaign for [brand] that feels on-brand rather than generic. Suggest the theme, offer, channels, three content ideas and a timeline.

34. Content repurposing pack

Repurpose this [blog post / webinar / podcast] into a full content pack: [paste]. Create a LinkedIn post, an X thread, three short-video hooks, an email and five social quotes, adapting the tone for each platform.

35. Campaign performance review

Here are our campaign results: [paste metrics]. Summarise what worked and what did not, identify the most likely reasons, and recommend three changes for the next campaign. Flag any conclusion the data is too thin to support.

36. Monthly marketing report

Turn these marketing metrics into a one-page report for [founder / leadership]: [paste]. Lead with three takeaways, show the trends with short explanations, and list next month’s priorities.

Chat Smith gives you Claude alongside GPT, Gemini, Grok and DeepSeek in one app, so you can draft copy with one model, test angles with another and compare results side by side. Save your best marketing prompts as templates and your whole team can work from the same starting point.

AI speeds up the writing, but the strategy and understanding of your customers still come from you. Use these prompts to spend less time on first drafts and more time on what moves the business.